How SEO Works

An SEO providerundertakes two essential activities based on how search engine algorithms work to rank clients web-sites higher. These are on-page and off-page activities (see below)...

On-page   activities involves carrying out work on a clients homepage to associate it better with key word/phrase searches.

Off-page activities involve establishing your website within the internet community, and includes associating it with highly ranked directories on the internet.

Off-page work takes around 1-6 months to take effect in search engines such as Google.

Just as SEO can be applied to raise your website page rank, it can also be used to protect your reputation or to mitigate commercial espionage by dropping items out of view.