SEO vs Traditional Marketing

How does SEO compare to advertising and promotion in newspapers?

Newspapers of different kinds last as long as a day in most cases, and a little longer for some others. This means that, not only does readership drop off as the newspaper ages, but when a new issue comes out you have to re-advertise to maintain the momentum of your brand or product campaign.

How does SEO compare to advertising and promotion by Phone/Advertising directories?

Advertising here is based around spending more money every year for the same publication. SEO only charges once, in most cases, and the results last for a very long time. In the cases where competitors however do compete for your key word searches, then you can request refresher campaigns.

How does SEO compare to advertising and promotion by TV/Radio?

This is an expensive form of advertising in most cases which can often be forgotten depending on the quality of the campaign. This is often best used by medium to large companies to promote a repeated branding/sales campaigns. SEO can reach a vast amount of clients, and over longer time periods at a fraction of the cost inmost cases.